Amanda Keisha Ang
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SK-II STUDIO PRESENTS:VS Animated Series #CHANGEDESTINY

BRANDING DESIGN / ART DIRECTION

For over 40 years, SK-II has inspired millions of women to pursue their own destiny. This time around, SK-II is on another mission to challenge the limits of storytelling with a new animated film series – VS.

Brought to life by world-renowned animators, artists and production studios – including Platige Image, Passion Pictures and C3 – the VS Series consists of six films that combine the best of animation and live action to create an epic visual experience. World-class Olympic athletes are illustrated in a face-off against their personal “kaiju” – or “strange beast” in Japanese – which represents a raft of social pressures they face: Trolls, image obsession, self-doubt, rules, limitations and machine-like mindsets.

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6 Athletes. 6 Amazing Stories.

6 Athletes. 6 Amazing Stories.

Featuring the world’s most decorated female gymnast Simone Biles; surfer Mahina Maeda; world-champion swimmer Liu Xiang; two-time table tennis Olympic medallist Kasumi Ishikawa; Olympic badminton gold medallists Misaki Matsutomo and Ayaka Takahashi and; the Japanese national women’s volleyball team known as Hinotori Nippon, the VS Series sheds light on how these athletes transcend society’s limitations and take destiny in their own hands. By extension, the films also flesh out the spectrum of social pressures faced by women all over the world in their personal and professional lives.

The vision for the VS Series finds its roots in #CHANGEDESTINY, which sits at the heart of SK-II’s purpose.

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The quest for perfection, the obsession with beauty, and the struggle with other people’s opinions are issues women face globally. Most women can identify with the themes in at least one of these films. Be it Kasumi Ishikawa’s journey to the top as she battles intense self-pressure, or Mahina Maeda’s conviction to pursue what she loves despite not fitting traditional beauty standards; the athletes’ epic battles show us the universal pressures that women face, and what’s possible if we choose to rise to the challenge and take destiny into our own hands.

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